3 Steps to Sustainably Scale Your Business

Written by Aaron Salt on Aug 18th, 2018

Are you working too many hours each week? Are you tired of staying at the office or working with clients until 7pm or 8pm at night to finish up your billing, scheduling, or simply to keep up with demand? Do you ever take that work home to finish it, but still have “time with the family?”

I know several business owners who are looking to grow their business, but they’re stuck working too many hours.

But, here’s the secret, you don’t have to scale your business on your own back. You can lean on systems and processes, or leverage your resources, to expand your business to carry the bulk of the load for you. That can free up your time to spend with your family or invest back into your business

I want to share with you the 3 steps to sustainably scaling your business.

Step 1: Start Over

Most people don’t understand how they can grow/expand their current business. And guess what, they’re right. Most of the time, your current business is not at a place where you can build it and scale it. Now, before you go, let me clarify: It can be an easy, manageable change-process to get from where you are to where you need to be. Get out a blank piece of paper, and write out what your ideal process would be for your business. Don’t limit yourself to employees, roles, or software you’re using now. Clean slate. With what you know now, how would you start your business? Once you have a clear idea of what the ideal model would be, you can move into step 2.

Step 2. Set the Navigational Buoys

I grew up near the coast. In order to get your boat from the dock out into open water, there are a set of navigational buoys to help you. They weave back and forth, so you have to keep the green buoy on the right side of the boat on your way out to sea, and the red on the right on your way back in.

This ensures that you’re heading the right direction to reach your goal.

So, now that you’ve defined what your ideal business looks like, you need to set up the buoys. Find the 3-5 big changes that you need to make to take you from where you are to your new business model, the one that allows your to expand.

Step 3: Leverage Technology

Now that you have your ideal model defined, and you have set out your buoys to navigate to your destination, it’s time to figure out how to fill in the gaps. That’s where technology enters into the equation.

There are a lot of technology platforms that will help ease your day-to-day operations.

It’s best to look at your ideal business, and see where you can have technology automate or consolidate tasks. This is the real power in scalability and growth. You can have software working for you 24 hours a day, 7 days a week.

A few examples are:

  • Scheduling
  • Follow-ups
  • Emails and reports

This can help you free up your team, free up your time, and really set you business up for ongoing success.

Once you have your scalable model in place, the fun can start. You will be able to scale your business, increase your profits, and free up your time.

Aaron Salt owns and operates a consulting firm based in Colorado. He is educated in psychology, social work, software development, and project management. Aaron’s background provides a diagnostic-like approach to business, which has allowed him success with multiple service-based industries.